These are challenging times
to survive in any business. Credit is
tight, and the money for the successful marketing methods of past years is no
longer there. Printing, travel,
conferences, exhibits, and other common expenses incurred in business promotion
have been trimmed to the bone.
But has business come so
easily that we forget what we all envisioned when the internet became a
ubiquitous business tool 10-15 years ago?
Back then, everyone dreamt that once you had a website – any presence on
the web – you could reach every conceivable customer in mere seconds. But is this really true?
Where do you stand in terms
of reaching your clientele via the internet?
Have you spent hundreds or thousands on SEO expertise? What about advertising? Are you spending lots of money to promote
your site on the web?
I struggled for a long time
deciding how I could best capture and pursue business on the internet. I tried
all of the methods I mention above – but to what avail? Minimal really.
For years, my company, Elusen, has run
capital campaigns and provided other consulting services to nonprofit
organizations of every type in every corner of the continent.
I run a business from my
home in northern
But I know I can't be working in Seattle and Puerto Rico on the same day. Worse, I lose precious time with my three young children whenever I
travel – and they are growing up fast.
Last year, I decided a new
business model was worthy of my consideration.
There were fewer and fewer opportunities for new consulting engagements. For three months, I stepped back, thought
about my future, contemplated my past, and then decided to try an
But I know I can't be working in Seattle and Puerto Rico on the same day. Worse, I lose precious time with my three young children whenever I travel – and they are growing up fast. Last year, I decided a new business model was worthy of my consideration. There were fewer and fewer opportunities for new consulting engagements. For three months, I stepped back, thought about my future, contemplated my past, and then decided to try an experiment.
The change came when I
decided to quit thinking of myself as a consultant, overcame the urge to be a “writer”,
and decided to be a publisher – a web based publisher. Now I realize that being an internet publisher,
in itself, may not come across as tremendously exciting, nor even all that
unique. But it gave me that is both
exciting and unique was the opportunity to view my business from a whole new
paradigm – a paradigm for which I’m only beginning to fill in the details.
First, I took the model of
Elusen, i.e. helping charitable visions become reality, and realized that a
very important way I could impact my own success would be to publish content on
the internet discussing the value of a wide array of charitable visions. But why stop there? I also realized that I have many friends,
colleagues, etc. – all of whom have a message to share with the rest of the
world, and very few who are actually doing it.
True, nearly one out of ten
adults in America
now has at least one blog they have posted, and/or maintain on the web. But how many of these are actually posting at
least one article a week? The percentage
is very low. Lower yet if you consider those
who have done so for over six month – which is the average time it takes before
search engines rank your site as they should.
Believe me, I get this. I’m at
four months on my primary publishing sites, and can’t wait to get some more history
attached to each of these sites.
And of those who do post
regularly, how many are using any of the myriad search optimization tools that
are available for blogs as well as any other web page? Again, there aren’t too many. Then finally, of those who post regularly and
do some form of optimization, how many are actually publishing content that is truly
worthy of their readers’ attention – enough so that they are thinking about both coming back to the site for more
information in the future, and buying something that is either advertised or
sold from the site?
By the time you consider
all of these factors, the numbers are very small – yet, these are the sites that
succeed! Actually, it’s a very simple
- Choose the theme that matches your business model;
- Create a blog or other site for updating text-content regularly;
- Publish regularly (or you will surely perish) – at least one article every week;
- Optimize your site using the tried and true methods employed by Google; and
high quality content – your readers will
come back to sites they find helpful and valuable, and will spend their
money with whom their loyalties attach.
That’s my five point plan,
and it is a plan I intend to follow as long as I can continue writing. Now, I’ve started publishing blogs for two
clients, write for a third, and publish a few of my own. On all fronts’ success is building – slowly but
surely. But what I see now is how important
it is to get started – and to keep
things going once you do.
A farming analogy fits very
nicely. The tiny seeds will not start to
grow until they are planted. Once they are,
in time, the seeds can become plants, mature and bear fruit. But as they grow, they need watering and further
attention to make sure they stay healthy, pest free and properly cultivated.
For many people, this is a
daunting proposition. Success lies
ahead, but taking the plunge into these unknown waters is more than a bit
overwhelming. If that’s you, I can
help! I’ve made some mistakes, learned a
lot of hard lessons, and understand how to convert your ideas into business
opportunities soon! If I can help you
achieve the dream you’ve always had, tell me what you have in mind and I’m here
Email me: firstname.lastname@example.org, with your ideas and let’s see if we can work together to bring the success you’ve been waiting to achieve!