I've used several blogging resources and decided typepad is the best for me. Here's why?
I've used many other blogging sources and I prefer the degree of control you have with typepad. No - it isn't free, and there's a good reason. You pay for being able to control whatever content you want to post, plus the freedom to promote your site however you wish.
So, with other blog programs, your material might be taken down for reproducing what someone else has already published, but at typepad you may put as much copied material as you like on your blog. I'm not suggesting that is the BEST way to publish a blog, but you have the freedom to do it on typepad if you wish.
Also, most other blogs limit or prohibit any promotional links on your blog. But again, at typepad, you have the freedom to post what you want. You're in control of your success or your lack of success.
But typepad doesn't leave you entirely on your own either. They help you at every step of the way. They have exceptional choices of templates and design formats you can use, and a terrific knowledge base to track down answers to any problems you have in posting your blog. I think it's tremendously easy to use.
But if you're like me, and trying to use your blog to help promote your business, there are multiple things to consider. Here are some valuable tips: to
1. RELEVANT CONTENT: Relevance and continuity build readership. You can post anything you want and may want to "shake it up" once in awhile, but it's best to stick to things related to your primary theme. I like the idea of separate blogs for separate themes, i.e. All Things Travel, All Things Music, All Things Right/Left Wing Thinking, Weddings, etc. - you need a consistent message to come back to post after post.
3. COLLABORATING: "Open architecture" is what it's called in the investment world - same principle for online publishing. Let other people write pieces for your blog and try to do the same on theirs. I am a big believer in this because it will help both create more links - and that's what it's all about.
This is an easy deal for some, depending on their topic. Let's say it's travel. You can have as many people as you want to write about their best and worst travel experiences, and then add a little tag to promote your own site/services.
It helps too because you need lots of content to get lots of traffic. The only food source in Google search engine's diet is words - and it's a very hungry beast!
4. "BORROWING" CONTENT: generally, if you find it on the web you can copy and paste it in your typepad blog - not much is actually copyrighted and even if it is, the author may be really happy for you to post it on your blog - more exposure for him or her.
The flip side is I've been watching other guys do that for awhile now, and guess what - nobody cares - as in, they don't want to read it on your blog, they want to go to the original source - and guess what again -
Google seems to make sure you rank lower than the original source. Don't know how they do that exactly, but I've been testing it and decided I won't copy content anymore, I spend too much time finding it and then it doesn't rank well - at least that's been my experience.
Now if you can spend $30 an article getting other people to sell you what they write - and then put your own name on it - you can get a lot of 'original' content up - as long as you can trust your writers not to post it elsewhere and head you off at the pass (the pass you're paying them to help you get by).
Bottom line - original content is best - but it's you can get original content from whoever will share it.
OK, so now I've given you $1 MM worth of advice, please send me a big, fat check when you make it big!
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